Link building has a reputation problem. A lot of what agencies call "editorial links" are paid placements on low-quality sites that exist only to sell links. Google has specifically targeted these networks repeatedly. The result is that many sites that invested in this kind of link building are sitting on a backlink profile that is more liability than asset.
Our editorial link building works differently. Every link we build is from a publisher that covers your topic genuinely -- an Italian news site, a vertical trade publication, an industry blog with real editorial standards. We pitch original content or expert commentary to these publishers, and when published, the link is contextual, relevant, and editorially earned.
Each month you receive a report with every link built: the domain, the page it was placed on, the page it points to, the anchor text, and the domain authority metrics. No mystery "niche edits". No PBN links. Documented, verifiable links from real publications.
What this service includes
- Monthly link prospecting: identifying new editorial opportunities relevant to your topic and target audience.
- Content or expert commentary production: creating the original material that earns the editorial placement.
- Outreach and placement management: communicating with publishers and tracking placements to completion.
- Monthly documentation: full report of links built, with domain metrics, placement URLs, and anchor text used.
- Anchor text strategy: maintaining a natural, varied anchor text profile aligned with your target keyword set.
- Ongoing profile monitoring: flagging any suspicious link acquisition or toxic links from other sources.
Delivery timeline
Setup takes 3 business days. The first links are typically placed in weeks 3-4 of month one. Monthly reports are issued on the 5th of each following month.
Who this is not for
Editorial link building requires a site with genuine content to link to and a real business to represent. We cannot build editorial links for brand new domains with no content or for businesses that cannot be represented authentically in editorial contexts.