Publishing new content is not always the fastest path to organic growth. Many sites have pages sitting on page two or three that could move to page one with targeted content improvements. The problem is that most teams do not have the time or the specific expertise to identify which improvements will actually move rankings and which are just cosmetic.
On-Page Content Optimisation is a monthly service focused on improving existing content to perform better in search. Each month we identify the target pages with the highest movement potential, produce specific content changes, and provide implementation-ready documents for your developer or CMS editor.
We do not just add keywords. We look at what the current top-ranking pages contain that yours does not: the questions they answer, the entities they include, the structure they use. Then we produce content that addresses those gaps specifically.
What this service includes
- Monthly page selection: identifying 4-8 target pages with the highest ranking movement potential based on Search Console data.
- SERP analysis per page: analysing the top 5 ranking pages for each target query to identify content gaps.
- Content rewrite or expansion: producing new content that addresses gaps, adds entity signals, and improves intent match.
- Internal link recommendations: for each updated page, identifying new internal linking opportunities.
- Structured data review: checking and correcting structured data on updated pages.
- Monthly delivery: implementation-ready documents for every updated page, formatted for your CMS or developer.
Delivery timeline
Setup in 2 business days. First pages delivered by end of week 3. Monthly deliveries on the 20th of each subsequent month.
Who this is not for
This service requires an existing site with pages already indexed. If you have fewer than 10 indexed pages, start with the Topic Cluster Architecture to build your content foundation first.